# @lightbros on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Cz_8Lt_NIay
- **Gondola URL:** https://gondola.cc/posts/10045416-lightbros-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/76e7227f2b.jpg
- **Posted:** 2023-11-23T19:01:25.000+00:00
- **Account Owner:** LightBros Creative (@lightbros) — https://gondola.cc/lightbros

## Caption

Teaming up with ecoalf, we asked a vital question: Do you know the real weight of your clothes?

Last week, our campaign challenging the overconsumption of Black Friday took off. The response? Beyond expectation. With 1.3M views and growing, 6000+ interactions, 600+ shares, and widespread press coverage, it’s clear the message made strong impact. 

Big thank you to ecoalf for entrusting us with this crucial message.

Agency: lightbros 
Advertiser: ecoalf
Client Team: carolalvarez64 , Mercedes Ulloa, Brendan James, Marina Telleria, Cristina Rubio, and Jaime Ruiz-Gil.
Creative Team: lpfabra , zaidacoco, and forestbakker 
Accounts Team: camille_vlt_ and Gonzaga Ayllón
Production Company: LightBros Studios
Director: jorgemartinezigl 
Executive Producer: alvarodemiguelt 
Production Director: Pepe Maldonado
Post-production: LightBros Studios
3D Studio: imascono 

#SustainableFashion #ViralMarketing #PostProduction #3dmodeling #OOH #SocialAgency

## Stats

- **Views:** 485
- **Likes:** 102
- **Shares:** 0
- **Comments:** 11

## Tags

viralmarketing, sustainablefashion, ooh, 3dmodeling, postproduction, socialagency

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