# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=UPFnD0zfvis
- **Gondola URL:** https://gondola.cc/posts/10270004-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/ead050507f.jpg
- **Posted:** 2023-09-27T19:00:12.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!


Topics:
0:00 Intro
1:24 Olivia’s role at LA28
3:33 How to Market Years In Advance
6:08 Re-introducing the Olympics to Gen Z
8:34 Infusing LA Culture into Marketing Strategy
10:18 What success looks like for the #2028Olympics
16:57 Maintaining High Engagement in the midst of “Spoilers” 
21:14 What Brands Get Wrong When Trying to Reach Their Audience
24:13 The 7-2-1 Content Matrix
28:19 Leveraging Creators for Marketing Content
30:15 Olivia’s Market Predictions for 2028
33:25 US vs. Global Marketing
35:54 Preparing for the Olympics Digital Takeover
38:10 Rapid Fire Questions
42:04 Top Advice to Authentically Reach Gen Z 
44:33 Industry Advice for Minority Women in Sports
46:50 Exciting Updates for LA28
48:17 Wrap-up


Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
X: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 170
- **Likes:** 3
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| David Brickley | @davidjbrickley | https://gondola.cc/davidjbrickley | Brand |
| STN Digital | @STNDigital | https://gondola.cc/STNDigital | Creative Agency |
| Katie Orchard | @itskatieorchard | https://gondola.cc/itskatieorchard | Producer |

## Tags

2028olympics

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