# @bmwgroupculture on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/C1r7mFsLMN8
- **Gondola URL:** https://gondola.cc/posts/10545691-bmwgroupculture-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/9f65593621.jpg
- **Posted:** 2024-01-04T17:18:25.000+00:00
- **Account Owner:** BMW Group Culture (@bmwgroupculture) — https://gondola.cc/bmwgroupculture

## Caption

Looking back at the launch of THE ICON at the 2023 Cannes Film Festival 🛥️

The vessel was a major move forward in emission-free mobility on water revolutionized by bmw and tyde.one with #DesignWorks contributing design.

THE ICON showcased the passenger experience with energy saving hydro-foiling technology, entirely customizable interiors, and a soundtrack experience created with hanszimmer and Dolby Atmos. dolbylabs

THE ICON in Cannes.

#TYDE #TheArtofSeeingTomorrow #THEICON #BMWxCannes #festivaldecannes

## Stats

- **Views:** 454
- **Likes:** 0
- **Shares:** 0
- **Comments:** 2

## Tags

theartofseeingtomorrow, theicon, tyde, festivaldecannes, designworks, bmwxcannes

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