# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=H2Iu3tzA9Bo
- **Gondola URL:** https://gondola.cc/posts/10603537-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/b61dcd0284.jpg
- **Posted:** 2023-05-03T18:32:41.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

On this episode of the Business of Social podcast, David is joined by special guest Steve Braband, Vice President of Digital Media at WWE for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic moments.

Steve and David also dive into how the company leverages influencers and collaborative partnerships to reach new audiences. Additionally, they explore the impact of new technologies on WWE's strategy, including the role of AI in enhancing the fan experience.

If you're looking to maximize your understanding of content strategy, influencers, and AI in the context of one of the world's most beloved entertainment companies, this episode is a must-listen. Tune in now to hear the full conversation.

Topics:
00:00 Preview
3:03 WWE being at the forefront of digital and social
3:46 Steve's career back to ESPN
6:18 The future of WWE
8:16 Wrestlemania
10:03 Live sports environment
11:18 Always on mentality
13:45 Subject matter expert internationally
17:20 In-language content
19:32 WWE Roster content
23:44 Nostalgic content
24:45 Attitude era
26:35 TikTok
29:23 Youtube Channel
33:30 WWE working with influencers
36:29 Collab feature and reaching new audiences
40:04 WWE creative writing team
40:57 Superstar handles
43:56 AI/ChatGPT
49:30 Full circle
52:07 Steve's advice for people coming up
54:01 Outro

Interested in becoming a guest on the podcast? 
Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/
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Connect with Joey Kinsley, "Sir Yacht":

TikTok: https://www.tiktok.com/@siryacht
Instagram: https://instagram.com/SirYacht
Youtube: https://www.youtube.com/@siryacht
Twitter: https://twitter.com/SirYacht_
Cameo: https://cameo.com/siryacht
Spotify: https://sptfy.com/KsaGsi=DzJjAOAJRsyWW00xlxXhtA

Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 166
- **Likes:** 1
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| David Brickley | @davidjbrickley | https://gondola.cc/davidjbrickley | Brand |
| STN Digital | @STNDigital | https://gondola.cc/STNDigital | Creative Agency |
| Katie Orchard | @itskatieorchard | https://gondola.cc/itskatieorchard | Producer |

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