# @davidjbrickley on YouTube - **Type:** Video - **Original URL:** https://youtube.com/watch?v=6h4ohDXgp9g - **Gondola URL:** https://gondola.cc/posts/10603553-davidjbrickley-youtube - **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/13d47ae50c.jpg - **Posted:** 2023-02-06T22:01:46.000+00:00 - **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley ## Caption Do you want to grow your following on TikTok in 2023? Are you looking for Tips & Tricks from experts who work with some of the top brands in the world? Gain FREE advice from brands like ESPN and Overtime on how they succeed on the platform and how you can utilize their PROVEN blueprint to CRUSH it and become a TikTok power player? Join our very own, David Brickley, Owner & CEO of STN Digital as he leads a webinar with leaders from the sports and entertainment industry to break down how brands can take advantage of the undeniable power of TikTok. Our amazing guests included: Kaitee Daley the Vice President of Social Media at ESPN, Tom Weingarten the Chief Growth Officer at Overtime, and Jason Samuelsen the Senior Analytics Lead at STN Digital. Topics: 0:00 Intro 1:42 Dive into the 14 proven ways to crush it on TikTok 1:47 1. Discoverability over followers 3:17 2. The two most important metrics to monitor on TikTok 4:05 3. TikTok content can be seen weeks/months after being posted 5:09 4. Overly produced content tends to underperform 6:04 5. Don't promote content, tease it 6:34 6. Adding captions is important 7:40 7. Utilize characters to maximize discoverability 8:45 8. TikTok has become the search engine for Gen Z 9:45 9. Jump on trending sounds--but avoid licensed music 10:41 10. Humanize your brand 11:41 11. Overstimulate users to keep them on longer 12:33 12. Follower acquisition with paid is affordable on TikTok 13:49 13. Testing TikTok content is key 15:06 14. You need someone on your team who owns the TikTok lane ---- 16:31 Webinar panelists: Tom Weingarten (Overtime) and Kaitee Daley (ESPN) 17:38 What's the first thing that comes to mind when you hear TikTok 20:03 How has TikTok parlayed to other social platforms for ESPN 21:34 How does Overtime use TikTok as a testing ground 23:26 The power of UGC (user-generated-content) on TikTok 28:50 Tweaking videos and learning the TikTok algorithm 33:31 Is TikTok a training ground for new channels? 38:41 Using staff as the talent for TikTok 44:06 Creators outside your brand that inspire you 47:32 Should brands put resources into TikTok Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: https://www.stndigital.com/ ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley Listen to Business of Social on: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-of-social/id1328600108 Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix ## Stats - **Views:** 208 - **Likes:** 3 - **Shares:** 0 - **Comments:** 0 ## Credits | Name | Username | Profile | Role | | --- | --- | --- | --- | | David Brickley | @davidjbrickley | https://gondola.cc/davidjbrickley | Brand | | STN Digital | @STNDigital | https://gondola.cc/STNDigital | Creative Agency | | Katie Orchard | @itskatieorchard | https://gondola.cc/itskatieorchard | Producer | --- Copyright (c) Gondola