# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=22bREtQHlLA
- **Gondola URL:** https://gondola.cc/posts/10603587-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/467b67d774.jpg
- **Posted:** 2022-08-18T05:47:23.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

On this episode of Business of Social, join David Brickley as he sits down with Lance Trueb, Manager of Social and Earned Media at Microsoft, where they delve into the strategies Microsoft employs for direct-to-consumer marketing. Lance shares Microsoft's successful influencer marketing techniques, weighs in on the debate of organic vs paid campaigns, and provides insights on why brands should prioritize width over depth in their social media approach. Join us for an engaging conversation on how to optimize your marketing tactics and achieve greater success in the digital world.

Topics:
0:00 Intro
2:52 Lance joins the show
6:04 Humanizing your brand
8:37 Influencer marketing
10:18 Organic vs paid campaigns
15:13 Influencers and leverage
22:32 Customer acquisition costs
27:45 Width vs depth
29:19 Social pressure
37:38 Advice for aspiring marketers
38:33 Final thoughts

Interested in becoming a guest on the podcast? 
Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 79
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| David Brickley | @davidjbrickley | https://gondola.cc/davidjbrickley | Brand |
| STN Digital | @STNDigital | https://gondola.cc/STNDigital | Creative Agency |
| Katie Orchard | @itskatieorchard | https://gondola.cc/itskatieorchard | Producer |

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