# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=tQVKkJkpyQ8
- **Gondola URL:** https://gondola.cc/posts/10603588-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/8a4450b082.jpg
- **Posted:** 2022-08-09T18:49:26.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

In this episode of Business of Social, David Brickley and Leslie Koch, the Vice President of Social Media at TelevisaUnivision, come together to discuss effective strategies for monetizing your social audience. The conversation focuses on how to authentically connect with a diverse range of followers and utilize valuable insights to drive remarkable social media performance. Get ready to learn the key techniques to monetize your social following and maximize your online presence.

Topics:
0:00 Intro
2:23 Leslie joins the show
6:53 What most brands get wrong
9:45 Organic and systematic content
19:56 Social insights
23:36 Common mistakes
26:38 Different content (Hispanic and sports)
31:41 Uncomfortable conversations
37:02 Number one piece of advice
38:33 Final thoughts

Interested in becoming a guest on the podcast? 
Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 69
- **Likes:** 1
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| David Brickley | @davidjbrickley | https://gondola.cc/davidjbrickley | Brand |
| STN Digital | @STNDigital | https://gondola.cc/STNDigital | Creative Agency |
| Katie Orchard | @itskatieorchard | https://gondola.cc/itskatieorchard | Producer |

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