# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=8HwQ1D3nMSk
- **Gondola URL:** https://gondola.cc/posts/10603596-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/d40489b324.jpg
- **Posted:** 2022-08-05T00:01:33.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

On this edition of Business of Social, David Brickley is joined by Tom Weingarten, Overtime's Head of Social, as they discuss the constantly evolving sports highlights scene, TikTok, and podcasts. The conversation delves into effectively promoting brand partners, producing content tailored for Gen Z, and the reasoning behind Overtime's establishment of their own sports leagues.

Topics:
0:00 Intro
1:31 Tom joins the show
7:16 Content that is resonating with Gen Z
13:48 Discoverability vs followers -- anyone can become talent on TikTok
18:00 What is the most successful way to promote brand partners
26:38 How the idea of creating Overtime's own leagues came about
35:43 Rapid fire questions
42:53 Advice for those trying to be successful in this industry
44:47 Final thoughts

Interested in becoming a guest on the podcast? 
Reach out to our team at businessofsocial@stn.digital
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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.
          ➡Check us out: https://www.stndigital.com/
          ➡Get in touch with our team: https://www.stndigital.com/contact/

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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
Twitter: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 44
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| David Brickley | @davidjbrickley | https://gondola.cc/davidjbrickley | Brand |
| STN Digital | @STNDigital | https://gondola.cc/STNDigital | Creative Agency |
| Katie Orchard | @itskatieorchard | https://gondola.cc/itskatieorchard | Producer |

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