# @musicbed on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CmJyqTFDvAe
- **Gondola URL:** https://gondola.cc/posts/10700707-musicbed-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/a67240e250.jpg
- **Posted:** 2022-12-14T15:16:45.000+00:00

## Caption

In ‘Welcome, Paolo,’ @nike Jordan Brand VP Howard White arrives late to lunch with newly signed Jordan superstar Paolo Banchero. As he apologizes, he shares the story of the last time he ran behind for a big meeting: his lunch with Michael Jordan, 38 years ago at the same tavern.

We asked director Matt Wilcox what inspired his musical choices for the spot: 

“We sought music that immediately put you inside the tavern. We mixed the music like it was coming from a jukebox inside. We wanted the tracks to feel soulful and connected to not only the legacy of the Jordan Brand, but the legacy of Jordan Brand legend Howard White.” 

Watch the spot and other November Official Selections via link in bio.

🎵: “Juanita” by Genie Brooks + “Big City Blues” by Peggy Scott & Jo Jo Benson from the Musicbed Vintage collection 
 
Crew: 
Director: @matt_wilcox 
DP: Zach Osterhout
Production Company: @blue.ox 
Client: Jordan Brand
Executive Producer: Taylor Kavanaugh
Writer: Michael Bishop
Producer: Erin Galey

## Stats

- **Views:** 2,205
- **Likes:** 292
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Blue Ox Films | @blueoxfilms | https://gondola.cc/blueoxfilms | Media Production Company |
| Blue Ox Films | @blueoxfilms | https://gondola.cc/blueoxfilms | Production Company |
| nike | @nike | https://gondola.cc/nike | Brand |

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