# @sportsgrad on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=S5tcgOhI7Nk
- **Gondola URL:** https://gondola.cc/posts/11897836-sportsgrad-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/8042fa775e.jpg
- **Posted:** 2024-03-17T10:00:20.000+00:00
- **Account Owner:** SportsGrad (@sportsgrad) — https://gondola.cc/sportsgrad

## Caption

Meet Jack Coles, Project Lead at FIFA Sound.

Not sure what FIFA Sound is? 
Well, we’re certain you’ve heard of what they do.

FIFA Sound organises all of the music you hear for FIFA, whether that be the brand music on TV, music for the ceremonies and fan festivals, or working alongside artists and the music industry - to create an atmosphere and identity at all FIFA events.

In today’s episode, Jack walks us through what it’s like to work at the FIFA headquarters, what his role involves, and how they work to create a lasting impact at FIFA tournaments. 

Lots to look out for, including how to go from a volunteer role to a FIFA Project Lead (without a uni degree), navigating a career change after 10 years in an industry, and the skills needed to work at one of the largest associations in the world.

Enjoy the episode!

We cover:

(00:42) Who is Jack Coles?

(01:41) Reuben & Ryan welcome

(04:42) What’s happening in the SportsGrad Community?

(06:35) What it’s like working at the FIFA headquarters

(09:22) Get to know Jack: Quick-Fire Questions

(15:03) How Jack took risks and swapped industries to begin his career in sport

(21:41) Jack’s role at FIFA Staffing and what they were responsible for

(23:43) How Jack moved to FIFA Sound and began working on the 2022 World Cup

(25:17) What is FIFA Sound and what is Jack’s role?

(32:28) How game atmospheres, identities, and operations are created through the music played

(36:23) How FIFA Sound works with music artists to benefit both them and the football community

(39:59) Challenges that Jack has to navigate in his role

(44:05) What a day in the life looks like for Jack

(46:50) How FIFA Sound works with the fan festivals to contribute to the tournament’s impact

(48:20) The most important skills to work in a role like Jack’s

(51:58) Lessons that Jack would pass on to those wanting to get into the industry

(54:58) ASK SPORTSGRAD

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Additional episodes you may enjoy:
#185 - Sam Hickson (Football Australia) - Living the dream with the Socceroos at the FIFA World Cup Qualifiers
#262 - Franny Teh (Football Australia) - Sport Management grad to living the dream at the FIFA Women’s World Cup and Cricket Australia

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If you want to learn more about us, feel free to connect with us on LinkedIn!

Reuben Williams: https://www.linkedin.com/in/reubenjw/

Ryan Walker: https://www.linkedin.com/in/ryanwalker95/

SportsGrad: https://www.linkedin.com/company/sportsgrad/

Instagram: @sportsgrad

TikTok: @sportsgrad_


This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at [www.deakin.edu.au](http://www.deakin.edu.au/)

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and really makes a difference in helping to land guests.

Review here: https://apple.co/3ojqo9Z

Thanks for listening! You’re all legends.

## Stats

- **Views:** 662
- **Likes:** 2
- **Shares:** 0
- **Comments:** 2

## Tags

185, 262, 1

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