# @lemondrop_social on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CdNL1WcqjDI
- **Gondola URL:** https://gondola.cc/posts/11917450-lemondrop-social-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/dc4c35887e.jpg
- **Posted:** 2022-05-06T06:09:26.000+00:00
- **Account Owner:** Social Media Marketer (@lemondrop_social) — https://gondola.cc/lemondrop_social

## Caption

Find your people! Very often when I ask a client who is your target audience, the most common response is "everybody".

It can't be! I'm sorry but if this is your reply you need to take a good look at your brand, what you offer, what problems you solve and pinpoint a more specific audience.  It's hard to market and appeal to everyone. You will run the risk of coming across as wishy-washy and rather than appealing to everyone you're more likely to attract no one. 

Some points to consider when deciding your target audience:-
✔️ what's the average age of your customer?
✔️ where are they located? Does this cause issues of supply?
✔️ what other brands might they be interested in?
✔️ what's their status? Are you appealing to mothers, young men, business people, etc?
✔️ what's their main pain point? What problem can you solve for them?
✔️ where do they do their food shopping and where do they get their news?
✔️ what's their annual income?

These are just a few of the questions to ask to really start to nail down your target audience. Once you know who they are it is SO much easier to create content and market to them. Think about yourself and what the answers to these questions would be for you. It helps to build up a picture of a typical customer.

If you need any help in this area, please get in touch.
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#speaktoyourcustomer
#SocialMediaHelp #SocialMediaManagerServices #SocialMediaManagerUK 
#SocialMediaStrategyTips  #UsingSocialMediaForGood #MakingSenseOfSocial 
#BenefitsOfSocialMedia  #GrowYourBusinessToday #SocialMediaForBusiness #SocialGoals #SocialMediaServices #TrulySocial #lemondropsocial #lemondropdesign

## Stats

- **Views:** 0
- **Likes:** 9
- **Shares:** 0
- **Comments:** 1

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Social Media Marketer | @lemondrop_social | https://gondola.cc/lemondrop_social | Social Media Specialist |

## Tags

socialmediamanagerservices, trulysocial, socialmediahelp, socialmediastrategytips, socialmediamanageruk, socialgoals, lemondropsocial, makingsenseofsocial, socialmediaservices, usingsocialmediaforgood, growyourbusinesstoday, lemondropdesign, benefitsofsocialmedia, socialmediaforbusiness, speaktoyourcustomer

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