# @lemondrop_social on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CFq8rcwgUR0
- **Gondola URL:** https://gondola.cc/posts/11917934-lemondrop-social-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/e66a279e7e.jpg
- **Posted:** 2020-09-28T07:01:20.000+00:00
- **Account Owner:** Social Media Marketer (@lemondrop_social) — https://gondola.cc/lemondrop_social

## Caption

How do you know if you're hitting your targets? ⁠
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Once you've set your social media goals you need a way of measuring your success.⁠
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That's where KPI's come in. And what, I hear you say, is a KPI? Well, I'm glad you asked. ⁠
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It stands for Key Performance Indicator and is a specific metric you will use to measure performance.⁠
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So let's say your goal is to achieve brand awareness. You're a newish company and you want to let your target audience know you're here. Your KPI's will be the number of followers, the reach your post and account achieve, and the number of impressions. You would want to see a growth in these areas to know that your business is gaining attention. Or, alternatively, you can set a more specific number that you want to reach.⁠
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If your goal is engagement then likes, comments, shares, saves are all KPI's to go with.  Check out your INSIGHTS tab from your profile page to find out how your posts are performing.⁠
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As with your #SMARTgoals, don't set unachievable targets.  A brand new account is unlikely to gain thousands of followers in the first few weeks. (Sure, you could buy them but what's the point? These "followers" aren't your audience and are unlikely to buy from you - but that's a whole other post).⁠
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One more thing, you can only access these insights on business accounts. If you have a personal account then you won't get an insights tab but you can switch your account to a business one as long as you set your account to public and also have a business Facebook page that you can link it to.⁠
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If you need any help, just ask. ⁠
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## Stats

- **Views:** 0
- **Likes:** 12
- **Shares:** 0
- **Comments:** 3

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Social Media Marketer | @lemondrop_social | https://gondola.cc/lemondrop_social | Social Media Specialist |

## Tags

smartgoals

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