# @sothebyswatches on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CzZuw2ztFT1
- **Gondola URL:** https://gondola.cc/posts/12827972-sothebyswatches-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/e2703c9f40.jpg
- **Posted:** 2023-11-08T22:38:39.000+00:00
- **Account Owner:** Sotheby's Watches (@sothebyswatches) — https://gondola.cc/sothebyswatches

## Caption

Seventy years ago, the Fifty-Fathoms was born. As legend has it, @blancpain1735’s CEO at the time, Jean-Jacques Fiechter, was diving off the coast of Cannes when he unexpectedly ran out of air. After returning safely to land, he had the idea to build a watch specifically suited to the needs of divers and the rest is history.
 
Since then, the Fifty-Fathoms has been used by the most serious of divers from Jacques Cousteau to the U.S. military. The anniversary celebration is coming to #SothebysNewYork in December, as a selection of models past culminating with the Fifty-Fathoms 70th Anniversary Act 3—Number 70 in honor of the anniversary year—head to auction.
 
Full proceeds from the auction of that most recent Blancpain will benefit @Oceana, whose charitable and notable work is dedicated solely to ocean conservation. Stay tuned for more information on the auction.

#SothebysWatches #Blancpain

## Stats

- **Views:** 1,695
- **Likes:** 220
- **Shares:** 0
- **Comments:** 3

## Tags

blancpain, sothebysnewyork, sothebyswatches

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