# @sothebyswatches on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CXvhL7ar-mm
- **Gondola URL:** https://gondola.cc/posts/12828456-sothebyswatches-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/8f0c5a18f3.jpg
- **Posted:** 2021-12-21T11:01:50.000+00:00
- **Account Owner:** Sotheby's Watches (@sothebyswatches) — https://gondola.cc/sothebyswatches

## Caption

Celebrating its 50th anniversary this year, AudemarsPiguet’s the Royal Oak is an icon of modern watchmaking, but this is where it all began: with a drawing by Gérald Genta, designed overnight, inspired by a childhood memory of seeing a man in a vintage diving suit. 

The first ever luxury sports watch made of steel, it revolutionized the industry when it launched in 1972, retailing at $4,000, an astonishing figure for a watch made of steel at the time. 

Today we're announcing that this original design and around 100 more by the ‘Picasso of Watchmaking’ Gérald Genta are to be offered in a series of dedicated worldwide auctions next year, each accompanied with a unique NFT, enabling buyers to own these one-of-a-kind designs in both digital and physical form. The Royal Oak design will lead the first ‘Gérald Genta: Icon of Time’ sale in Geneva in February. 

gerald.genta.heritage #SothebysXGenta #GeraldGenta #SothebysWatches #RoyalOak #WatchesofInstagram #IconofTime #AudemarsPiguet

## Stats

- **Views:** 0
- **Likes:** 605
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## Tags

geraldgenta, watchesofinstagram, audemarspiguet, sothebysxgenta, sothebyswatches, royaloak, iconoftime

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