# @mayanageneviere on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CqGF4X9IwBZ
- **Gondola URL:** https://gondola.cc/posts/13299953-mayanageneviere-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/6a672f0ae9.jpg
- **Posted:** 2023-03-22T14:51:10.000+00:00
- **Account Owner:** Ethical Lingerie | XS-3XL, 28-46 A-H (@mayanageneviere) — https://gondola.cc/mayanageneviere

## Caption

“The best thing about it, is it makes me feel beautiful again.” Erica 

When I designed the bra I set out to change the postpartum body image experience for mothers because we deserve better.  My existing nursing bra did the job, but it wasn’t the easiest to use and it was SO hideous. It turns out I wasn’t the only person feeling that way…

▪️Where was the support?
▪️Why is the plastic clip still the only thing used for nursing? 
▪️Why are nursing bras designed and made to be cheap and disposable in one of the most challenging jobs our breasts will have? 
▪️Why are nursing bras SO ugly? 

Like me so many women were fed up an began improvising with their existing bras but by pulling it down but there were limitations. 

🚫It would stretch out our existing bras
🚫The strap would keep falling down
🚫The cup would continuously creep over our bust back towards our baby’s head.
🚫the ones that do “pull down” were literally like sleep bras with vague T-Shit sizing and no real support 

Based off of my own personal experience, and talking to over 200+ women, ALUXTRA our patented feature was born! 

After 3 years of developing the function, and wear testing on hundreds of women, to this day our bra is the ONLY bra that is a true-to-size clasp-free nursing friendly bra made with:

✅Resilient fabric exclusive to our line that accommodates breast fluctuation AND constant use.
✅The straps do no move when you are using the bra to breastfeed
✅The cup stays in place and acts as a supportive sling for the breast when nursing 
✅You will ACTUALLY get a real supportive fit especially at a time when your body needs it most. 

MOST importantly it’s designed to support our confidence 💅🏽. We don’t have to lose who we are in motherhood, we can find ourselves there too. 

The Embodied collection launches on Monday, March 27 at 10:00 am EST. 

Get ready for THE BEST nursing friendly bra you will ever own! 

Sign up to our waitlist now for preorder! Email subscribers get early access 💌 Join our SMS and don’t miss a launch!  

#sexynursingbra #aluxtra #nursingbra #freethenipple #ethicallingerie 
#momlife #breastfeedingmom #torontomoms #nursingmom

## Stats

- **Views:** 1,755
- **Likes:** 48
- **Shares:** 0
- **Comments:** 9

## Tags

momlife, sexynursingbra, breastfeedingmom, aluxtra, nursingmom, nursingbra, ethicallingerie, torontomoms, freethenipple

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