# @mayanageneviere on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CcY7BUwKNnr
- **Gondola URL:** https://gondola.cc/posts/13300048-mayanageneviere-instagram
- **Posted:** 2022-04-15T23:07:40.000+00:00
- **Account Owner:** Ethical Lingerie | XS-3XL, 28-46 A-H (@mayanageneviere) — https://gondola.cc/mayanageneviere

## Caption

Buyer Beware 🚨

Did you know Greenwashing is when an organization or brand spends more time and money on marketing themselves as environmentally and socially friendly than on ACTUALLY being socially conscious and minimizing their environmental impact?

😒Have you been duped before - don’t be hard on yourself.  There are currently no regulations on claims of being a sustainable brand. With the rise of e-commerce there is an equal amount of undergarment brands touting as eco-friendly, sustainable options; how do you spot Greenwashing? 

Here are some things to look for:

🚩They are constantly having discounts and sales.
🚩They have generic statements on their site committed to ethical production, but have zero supply chain transparency.
🚩They promote diverse models and marketing but lack diversity/transparency in their business operations.
🚩They say they are using sustainable fabrics with zero certifications.
🚩They are focused on promoting their eco-packaging.

For hygienic reasons, underwear is meant to be replaced - but that doesn’t mean it should cost the environment or the people who make them. 

Sustainability is about being intentional and purposeful like our #madeintoronto undergarments. 

💚Check out our About Us page to learn more about our commitment to social and environmental impact as a social enterprise. 

#greenwashing #sustainablefashion #sustainableunderwear #ethicalfashion #ethicallingerie #ontariomade #earthmonth #slowfashion #slowfashionmovement #slowfashionblogger #madeincanada #decolonizefashion

## Stats

- **Views:** 0
- **Likes:** 84
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- **Comments:** 13

## Tags

greenwashing, madeincanada, ethicallingerie, slowfashion, ontariomade, slowfashionmovement, slowfashionblogger, sustainablefashion, madeintoronto, sustainableunderwear, ethicalfashion, earthmonth, decolonizefashion

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