# @mayanageneviere on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CF70lsvBuuT
- **Gondola URL:** https://gondola.cc/posts/13300333-mayanageneviere-instagram
- **Posted:** 2020-10-04T20:34:00.000+00:00
- **Account Owner:** Ethical Lingerie | XS-3XL, 28-46 A-H (@mayanageneviere) — https://gondola.cc/mayanageneviere

## Caption

During Covid, we have pivoted our business resulting in an impact beyond what we could have imagined. Faced with many supply chain challenges since January, our team was unanimous in our decision to take action when Toronto went into lockdown.

Home sewing (a revival of a skill first world countries had relegated to offshore production) highlighted our efforts are not only necessary but are required to develop a new product and produce at scale to meet demand. The lack of PPE supplies and the influx of counterfeit/ defective PPE from overseas affirmed our position even more. Our industry, that was once neglected, became essential. 

As things progressed quickly, the CDC and Health Canada announced the requirements for mask wearing.  We immediately began researching the most effective designs and sourcing the recommended fabrics. With all the expertise, equipment and the right people in place  - we came together.

Since then we have developed 4 mask sizes, supported thousands of families, obtained our PPE license to produce gowns for midwives, donated to social initiatives and low income families and supplied masks for local businesses to re-open safely. 

We’ve also been met with challenges of supply and demand, bras getting a pandemic rap (clearly people are wearing the wrong ones 😘) and anti-mask rhetoric - we’ve grown better, bigger and stronger because of it all.💅🏽

One thing’s for sure while things may be different, our values remain the same. Your contribution has kept our mission going.  Thank you for choosing us to support you, enjoy this behind the scenes view of our making your masks.  

The journey continues...✨

🖤 Nadine & the MG family

Endless 💞  mayanageneviere Fam, we’re doing it 🙌🏽
📸Our journey captured by anchorstudios 

#madeincanada #qualityoverquantity #sustainablestyle #ethicalluxury #consciousbrands  #ethicallymade #ethicalfashion #ethicalliving  #ecofriendly #sustainableliving⁠  #masks4all  #supporttorontofashion #coronakindess #weareallinthistogether #madeintoronto #mayanamasks #ontariomade.

## Stats

- **Views:** 0
- **Likes:** 44
- **Shares:** 0
- **Comments:** 15

## Tags

madeintoronto, coronakindess, masks4all, sustainableliving, madeincanada, weareallinthistogether, ethicalluxury, supporttorontofashion, ethicalfashion, ethicallymade, sustainablestyle, mayanamasks, ethicalliving, ontariomade, consciousbrands, qualityoverquantity, ecofriendly

---
Copyright (c) Gondola