# @misc_goodsco on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CJ9MU6zMPmn
- **Gondola URL:** https://gondola.cc/posts/15328351-misc-goodsco-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/95f6892ac5.jpg
- **Posted:** 2021-01-12T19:09:24.000+00:00
- **Account Owner:** Misc. Goods Co. (@misc_goodsco) — https://gondola.cc/misc_goodsco

## Caption

YEAR IN REVIEW 2020
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I wasn't sure Misc. Goods would make it to the other side. Because of you all, we did. A summary of 2020's highs and lows. ✷ Full Story LINK IN BIO ✷
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January
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As the final moments of 2019 came to an end and all the confetti of the new year celebrations settled to the ground, we were ready for 2020. We had just finished our best-ever year of revenue and were certain that our good fortune would continue on through out the new year (we were wrong of course). 

In 2019 our wholesale orders we're up, our direct sales were up ... but the biggest reason for our success was our partnership with a large tech company. We sourced, designed and produced 3,000 customized gifts for their employees.
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February
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We were floating. And better yet, it looked like we would get to do it again. With new growth and optimism ... we decided to grow our team and brace for new growth.

We did 3 trade shows in February and like every year ... we collected a bunch of orders that would sustain Misc. Goods over the next 5 months.

Going into February and without any idea of the impending Covid impact, we continued our annual tradition of attending trade shows. For those unfamiliar with the term — Trade shows are where we go to sell to retailers across the world. It's a crazy whirlwind of work but a highlight for us both personally and as a business. Before the fallout of this year, wholesale revenue was 75% of our overall business. These trade shows are hugely important. 

On this particular trip I found a note from my son stashed in my bag. I didn't see it until after driving 13 hours to New York, not being able to check in to my Airbnb, waiting at a bar until 2am and finally crashing at a friends place before waking up and seting up our booth at the show. I love him.
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March
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As you all know ... this was the month when the reality of Covid was mounting. It hadn't impacted us yet … 
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Read more ✷ Full Story LINK IN BIO ✷
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#miscgoodsco #misc #goods #louisville #kentucky #gift #design #usa #louisvilleky #madeintheusa #madeinamerica #style #goodness #quality #boutique #maker

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## Tags

misc, kentucky, style, gift, design, louisvilleky, goods, miscgoodsco, boutique, usa, quality, madeinamerica, maker, goodness, madeintheusa, louisville

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