# @creighton1878 on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CRrDEvojgtJ
- **Gondola URL:** https://gondola.cc/posts/15962972-creighton1878-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/cc30fcc854.jpg
- **Posted:** 2021-07-23T14:13:25.000+00:00
- **Account Owner:** Creighton University (@creighton1878) — https://gondola.cc/creighton1878

## Caption

What started as a problem to solve ended up a home-run business idea for this Creighton student.

Former Creighton player Ben Reznicek grew up playing baseball in South Dakota, one of the few states where wood bats are used for high school ball. Every spring, the crack of the wood could be heard throughout the state.

Problem was, the bats — which broke easily, cost too much or didn't feel right — weren't working for Ben. 

Ben and his dad tried altering the bats and eventually decided: "We should just figure this out ourselves and make a better wood bat."

The Rezniceks bought some wood billets and got to work. Along the way, they started their own brand — RezBats.

And Creighton helped him along the way. 

In fact, his business might not have become a business without his time at CreightonBiz. His final year in the Heider College of Business, Ben made RezBats a capstone project in his marketing and entrepreneurship classes. One class’ guest speaker, Omaha-based graphic designer Alan Tipp, designed RezBats’ new logo and helped Ben rebrand the company from son-and-pop shop to national brand.

“My business education was terrific,” Ben says. “So many of the professors have had real-world experience, either owning a business or managing one. Being able to bounce ideas off them and likeminded students helped me figure out RezBats and really get this thing going.”

More than 10 years after they crafted their first bat, RezBats has grown from a hobby to an international business, making bats for youth players and major leaguers alike. Ben and his dad still handle all production and business.

The idea behind the business is the same as it always was — to make a better bat.

What sets RezBats apart is their durability and craftsmanship. RezBats are made with a patent-pending process that makes them break less than the average wooden bat. (Ben is now testing the bats so he can make this claim officially.)

Ben says that for business acumen and real-world experience, Creighton is one of the best options out there.

“Things are going great. Knock on wood.”
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#college #baseball #baseballbats #woodbats #university #business

## Stats

- **Views:** 0
- **Likes:** 300
- **Shares:** 0
- **Comments:** 5

## Tags

university, baseballbats, baseball, business, college, woodbats

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