# @gettyimages on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CEemPoWgm4W
- **Gondola URL:** https://gondola.cc/posts/16445927-gettyimages-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/6603848dd7.jpg
- **Posted:** 2020-08-29T15:22:27.000+00:00
- **Account Owner:** Getty Images (@GettyImages) — https://gondola.cc/GettyImages

## Caption

2020 marks 25 years of Getty Images, although the archives in our care speak of a far longer history. Today, gettyarchive explores the Michael Ochs Archives, the world’s paramount collection of popular music & Hollywood photography from across the 20th century.⁠
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Working in the music industry of the 1960s & ‘70s, Michael Ochs began collecting publicity photos as a hobby, images that few saw any value in. Rock & roll was a nascent culture, its longevity & impact not yet established. The famous - and the infamous - were still to be decided, with visuals playing a profound role in the shaping of our modern icons. Amongst the five million works that now form the Michael Ochs Archives, lifetime trajectories can be traced from B-list to screen idol, unknown to headliner. ⁠
Reaching back into the formative years of jazz, it was an era in which images of performers were scarce, with fans eagerly awaiting the latest issues of specialist magazines to put a face to a sound. Retouched headshots & stage-managed home shoots give way to backstage glimpses & candid portraiture, reflecting the changing expectations & values of the entertainment industry & its audience. ⁠
The 70 or so cabinets of prints, contact sheets & negatives are filed by name - from late ‘70s new wavers The A’s to ZZ Top - or else idiosyncratic category. Those who were relegated to the “Stars of Marginal Interest” drawer fifty years ago, may have become marvellous with time, with the collection’s dedicated archivists still making discoveries each month. Just recently, a young Jimi Hendrix was spotted squeezed into a 1964 frame of the Isley Brothers.⁠
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More than a glittering scrapbook however, the Michael Ochs Archives also includes unexpected Americana, and a wealth of social documentary & early color photography. ⁠For more details on our gallery images, see our first comment below.⁠
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📷: Michael Ochs Archives/Getty Images l #GettyImages25 #PreservingThePast #GettyArchive ⁠
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#Michael Ochs Archives #ArethaFranklin #CharlieParker #ClintEastwood #MarilynMonroe #JimiHendrix #PattiSmith #EricBandRakim #musicphotography #hollywoodhistory #GettyImages ⁠

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## Tags

gettyimages25, ericbandrakim, michael, hollywoodhistory, charlieparker, pattismith, preservingthepast, jimihendrix, arethafranklin, musicphotography, marilynmonroe, gettyimages, gettyarchive, clinteastwood

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