# @gettyimages on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/BFb7wIbMRIM
- **Gondola URL:** https://gondola.cc/posts/16456388-gettyimages-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/1a24f5d662.jpg
- **Posted:** 2016-05-15T17:34:50.000+00:00
- **Account Owner:** Getty Images (@GettyImages) — https://gondola.cc/GettyImages

## Caption

"It's a look and feel that a color image can’t give you, an almost timeless quality."
•••
The whole idea of capturing an ‘#AlternativeView’ is to find a fresh way to cover or showcase an event which is totally unique. For a few years, I was experimenting with different #cameras, angles and techniques while covering my day to day work and we found that it was something customers really picked up on.

But it's not just about taking an #image and quickly turning it #blackandwhite and sending it out. The image has to have a look and a feel that a colour one can’t give you - an almost #timeless quality. There is something about the simplicity of black and white which to me is so intriguing. - garethcattermole
•••
Follow GettyEntertainment for more coverage from #Cannes.

#DoutzenKroes departs the #MartinezHotel 💋 during the 69th annual #Cannes2016 Film Festival | May 11, 2016 | Gareth Cattermole/Getty Images for #LOreal | #GettyEntertainment

## Stats

- **Views:** 0
- **Likes:** 2,972
- **Shares:** 0
- **Comments:** 3

## Tags

cameras, loreal, martinezhotel, alternativeview, image, gettyentertainment, blackandwhite, cannes2016, cannes, timeless, doutzenkroes

---
Copyright (c) Gondola