# @karenxcheng on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CEURAylJ8D_
- **Gondola URL:** https://gondola.cc/posts/16472762-karenxcheng-instagram
- **Posted:** 2020-08-25T15:04:55.000+00:00
- **Account Owner:** Karen X (@karenxcheng) — https://gondola.cc/karenxcheng

## Caption

New client work for puma !! I was so excited when they reached out b/c it has seriously been my dream to get Puma as a client. I grew up thinking their shoes were the coolest, so this is like a childhood dream.

I made this for the launch of their new PUMA x emoji® shoe collection. I’ll also be posting BTS and a tutorial for this in the next few days.

I’d been wanting to make a video that combines video editing with dancing. The challenge was to create a video using the emojis featured on their new shoe: 👍😂🤬🔥 It was a fun challenge to figure out a choreography that could integrate the emojis naturally, and figure out which moves visually interacted well with emojis #playwithemoji I iterated on the choreography over the course of a week, testing different moves as I went along, alternating back and forth between dancing and editing. I also made a male version of this video featuring princealifreez, since it’s a unisex shoe.

If you’re a brand reaching out for a product video, please email instead of DM

🎬Credits
Client: puma
Director, dancer & editor: karenxcheng
Music: Got the track on artlist.io - Mythologica by ofrin_

#puma #sneakerporn #kickstagram #instakicks #sneakerhead #dance #hiphopdance #creative #emoji #theforcechallenge 


## Stats

- **Views:** 0
- **Likes:** 18,656
- **Shares:** 0
- **Comments:** 192

## Tags

hiphopdance, puma, instakicks, theforcechallenge, sneakerhead, kickstagram, emoji, sneakerporn, dance, playwithemoji, creative

---
Copyright (c) Gondola