# @athelogroup on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CLsAXUoMGEz
- **Gondola URL:** https://gondola.cc/posts/16878729-athelogroup-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/d7a51fbc21.jpg
- **Posted:** 2021-02-24T20:00:34.000+00:00
- **Account Owner:** Athelo Group (@AtheloGroup) — https://gondola.cc/AtheloGroup

## Caption

Since Instagram introduced Instagram Stories in 2016, the feature has been adopted by 400 million daily users. Instagram Live is an element of the feature that has some definite benefits. It’s a feature that isn’t getting much use. Below, we dive into the reasons to use Instagram Live:

1. Visibility
Did you know around 70% of Instagram posts, don’t get seen? Stories help combat this issue by placing content at the top of your followers' feeds. IG Live streams are placed at the front of the storyline, which gives you a chance of receiving more views. This increases awareness and develops your potential for reach.

2. Urgency
There’s a lot of evidence that people not only enjoy live content but also have trouble turning away because live content creates a sense of urgency. This is because we experience live events collectively, which draws us into the action. Viewers end up watching live content for longer for the fact that if they turn away, they might miss out on something important. 

3. Authenticity 
Another reason people tend to love live content is that it’s authentic. That makes it difficult to fake things like product quality, brand personality, and a whole handful of other things that millennials and Gen Z-ers tend to value. Instagram Live breaks down the barrier between you and your audience. It gives you an opportunity to have a real conversation and interact. It creates a face-to-face experience that feels personal and genuine.

4. Engagement 
Instagram Stories tend to generate more engagement than Instagram posts because they lead to conversation. You can ask viewers questions, give a behind-the-scenes look into your business, let viewers direct the action of the stream… you name it. It’s a two-way interaction.

kim_hildreth regularly uses Instagram Live for her series Nutrition Chats with Pros which includes live discussions with various professional athletes about their journey with health and nutrition throughout their career as an athlete!
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#InstagramLive #Live #Instagram #IGLive #Livestream #LiveStreaming #Stream #InstaLive #Interview #Nutrition #Fitness #Health #Wellness #HealthCoach #HealthCoaching #HealthyLifestyle #HealthyLiving #Athlete

## Stats

- **Views:** 0
- **Likes:** 27
- **Shares:** 0
- **Comments:** 5

## Tags

healthcoach, nutrition, healthylifestyle, fitness, wellness, instagramlive, live, interview, healthyliving, health, livestreaming, stream, healthcoaching, iglive, livestream, instagram, athlete, instalive

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