# @athelogroup on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CKwMkz_pqvR
- **Gondola URL:** https://gondola.cc/posts/16878752-athelogroup-instagram
- **Posted:** 2021-02-01T14:35:40.000+00:00
- **Account Owner:** Athelo Group (@AtheloGroup) — https://gondola.cc/AtheloGroup

## Caption

Document, don’t create: Create content that builds your personal brand.

If you want people to start listening to you, you have to show up. What we mean by this is that there are a lot of you out there who aren’t producing enough content to build their influence. 

Too many “content creators,” think that they only have one chance to make the most beautifully created video or photo, etc. What they don’t realize is that their hunger to make the perfect piece of content is what can often times hold them back.

If you want to be seen or heard on social media, you have to put out valuable content regularly. You should be doing some kind of long-form content once a week (YouTube vlog, podcast, etc.) You should be posting on Instagram or Snapchat stories at least 6-7 times a day.

Now you’re probably thinking: “Whoa, that’s a lot. How do I create 6-7 meaningful things a day?” We’ll give you the biggest tip when it comes to content creation: Document. Don’t create.

Just because you’re “documenting” doesn’t mean you’re not creating content. It’s a version of creating that is predicated more on practicality instead of having to think of stories.

Think about it: you can ponder about the strategy behind every post and fabricate yourself into this “influential person” or you can just be yourself.

One of the biggest mistakes people make when creating content for their personal brand is trying to oversell themselves because they think that’s what’s going to get people’s attention. No matter who you are or what you do, it’s much more fruitful to talk about your process than about the actual advice you “think” you should be giving them.

People who are willing to discuss their journeys instead of trying to front themselves as the “next big thing” are going to win.

Starting is the most important part and the biggest hurdle that most people are facing. They’re pondering and strategizing instead of making. They’re debating what’s going to happen when they haven’t even looked at what’s in front of them.

zaniac1 is a great example of this.
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#Documenting #Creating #Digital #DigitalMarketing #Storytelling #ContentCreation #ContentCreator #ContentMarketing #SocialMediaMarketing

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## Tags

digitalmarketing, creating, documenting, storytelling, digital, socialmediamarketing, contentcreation, contentmarketing, contentcreator

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