# @the.zachwilliams on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/C7FCXCTAZuV
- **Gondola URL:** https://gondola.cc/posts/17624713-thezachwilliams-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/088f59746b.jpg
- **Posted:** 2024-05-17T17:55:24.000+00:00
- **Account Owner:** Zach Williams (@the.zachwilliams) — https://gondola.cc/the.zachwilliams

## Caption

People don’t have short attention spans... 

They have short EVALUATION spans.

Let me explain what this means for your content:

The way we consume information has changed, but our capacity for focus hasn’t. 

Instead, our attention valuation has grown, demanding content that delivers education and entertainment in equal measure.

Here’s the shift we’re facing:

Information overload: 

We’re bombarded with content from all sides – social media, news feeds, email inboxes, and more. 

This constant influx forces us to be more selective about what information we dedicate our valuable attention to.

The rise of niche expertise: 

Generalized content isn’t appealing to the masses anymore. 

Today’s audiences crave deep dives into specific topics and want to see experts who can educate and inform.

The entertainment element: 

Even in the B2B world, simply providing information isn’t enough. 

Content needs to be engaging, interesting and even entertaining to capture and hold attention.

This might seem like a lot to juggle, and many businesses are wondering:

“How can we create content that performs well?” 

Here are some key strategies:

1. Become a Source:

People are hungry for knowledge in their specific fields. 

Position yourself as an expert resource by offering:

In-depth blog posts and articles
Original research and content backed by data
Webinars and podcasts with real-time discussions

2. Convincing Storylines:

Facts and figures are important, but they’re not enough. 

Wrap your information in narratives that:

Tell stories to make your point and connect with your audience on an emotional level.
Inject humor and personality to make your content more engaging.
Use high-quality images, infographics and videos to break up text to enhance comprehension.

3. Cater to Different Learning Styles:

There’s no one-size-fits-all approach to learning. 

You should offer a variety of content formats to cater to different learning styles:

Written content
Visual content
Audio content

Attention is a precious commodity that customers won’t willingly give away.

You have to earn it.

#contentcreation #contentmarketing #contentstrategy #contentwriting

## Stats

- **Views:** 1,112
- **Likes:** 355
- **Shares:** 0
- **Comments:** 9

## Tags

contentwriting, contentstrategy, contentcreation, contentmarketing

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