# @the.zachwilliams on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C7NKDbtuQnz
- **Gondola URL:** https://gondola.cc/posts/17727790-thezachwilliams-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4924ebeacd.jpg
- **Posted:** 2024-05-20T21:35:42.000+00:00
- **Account Owner:** Zach Williams (@the.zachwilliams) — https://gondola.cc/the.zachwilliams

## Caption

Here’s the #1 rule of selling I live by:

If you don’t understand your buyer, you’ll never make a sale.

Here’s how I know this:

I started my first business when I was 11 doing door-to-door sales.

At first, it was just me, putting on my best sales pitch.

But people had no problem saying “no” to an *older kid*.

So, I started taking my younger sister.

*My conversion rate skyrocketed.*

This wasn’t some calculated strategy from a seasoned salesman.

I was just a young kid playing on the emotional component of buying.

People could say no to an older kid, but nobody would want to break the heart of a young-girl.

*This laid the foundation for the way I approach sales.*

It taught me to tap into:

- What motivates buyers,
- What compels them, and
- What drives them to make a decision.

I learned to ask myself:

- Am I connecting with my audience?
- Am I understanding their motivations?

If the answer is no, I quickly reflect and readjust my strategies…

Because your business isn’t just about products or profits.

It’s about the people you’re selling to.

Learning to leverage the emotional component of selling is how you create an environment where people just can’t say no.

#salestechniques #salesmethods #salestips #salesstrategy #salestraining

## Stats

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- **Likes:** 189
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- **Comments:** 6

## Tags

salestechniques, salesmethods, salestips, salesstrategy, salestraining, 1

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