# @schmittastic on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/B0oG7yzpwKf
- **Gondola URL:** https://gondola.cc/posts/18113144-schmittastic-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/23f568434b.jpg
- **Posted:** 2019-08-01T15:38:57.000+00:00
- **Account Owner:** Amy Landino (@schmittastic) — https://gondola.cc/schmittastic

## Caption

In my book #VlogLikeaBoss I talk about creating a “strategy statement” when starting out in video so you can have a guiding principle to motivate you.
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This is incredibly important because it’s so easy to get distracted or disheartened by the creation process.
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🚨YOU’RE NOT CREATIVE ALL THE TIME.
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🚨YOU’RE NOT MOTIVATED ALL THE TIME.
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Knowing and preparing for this is absolutely essential to being consistent.
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I received a message in my DMs from someone who is reading my book asking what my strategy statement is.
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I realized I hadn’t shared it in awhile. .
Before I share it, I want to tell you the basic formula for a good one.
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VLAB STRATEGY STATEMENT FORMULA:
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I HELP (your ideal viewer/audience member here) BY CREATING MEDIA ABOUT (your specific/niche content description here) SO THAT I CAN ACHIEVE (your “why” that drives you to stay focused to succeed).
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It’s not the same as a vision or mission statement. Those are more about what you or your organization’s overall purpose is. But it can be helpful in assigning a mission to your content, especially for those just getting started and in need of something to help them through the craziness to come.
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anywaysssss here is my strategy statement:
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I HELP AMBITIOUS AND CURIOUS WOMEN (& MEN) BY CREATING MEDIA TO HELP THEM GO AFTER THE LIFE THEY WANT SO THAT I CAN ACHIEVE A FREE AND PROSPEROUS LIFE FOR ME AND MY FAMILY.
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I happen to have a tagline which my audience knows well that fits into the statement nicely but that’s not a requirement.
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To take it one step further, I have a list of 5 characteristics that any content must encompass:
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💪 CAPABILITY
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📓 CAREER
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❤️ CARE OF SELF
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🌟 CONFIDENCE
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📬 CONNECTIONS
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If something doesn’t fit at least 2-3 of these areas, I can’t post it. Simply put.
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That’s just one step to being a creator. More details in the book, of course! vloglikeaboss.com.
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Q: Do you have a strategy statement? Or, now that you know the formula, can you think of one?

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vloglikeaboss

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