# @chelsearhane on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C7h4d7iJGcn
- **Gondola URL:** https://gondola.cc/posts/18207067-chelsearhane-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/415c495416.jpg
- **Posted:** 2024-05-28T22:46:05.000+00:00
- **Account Owner:** CHELSEA BRADLEY (@chelsearhane) — https://gondola.cc/chelsearhane

## Caption

HOW BORING. 

The top 4 coffee shops' feeds all look the same. 
Why should I follow? To see a hand holding a drink. No, thanks. 

Each brand has its unique thing, so why not capitalize on that?

starbucks: 
• Consumers live for the unofficial, secret menus created by their peers. Share UGC and trending drinks. 

• There are a lot of tagged posts with dogs - while pup cups aren't a bottom line driver, it's what consumers are interested in and like to see - your feed shouldn't be 100% promotional.

dunkin​: 
• Embrace nostalgia - it's trendy, plus Dunkin' has been around for decades, is a cultural icon and represents tradition. 

• While you can't get Dunkin' everywhere, tagged content shows everywhere people like to take it. This is very different from other brands' tagged content. There's something to this. 

peetscoffee : 
• Tagged content leans heavily on at-home content, not on-premise. Share home brewing tips and recipe ideas. 

cariboucoffee : 
• A lot of their tagged content includes books. Promote reading culture. Create book-themed promos (BookIt, anyone?). What about trendy book and drink pairings? 

C'mon, it's so easy - it's right there.

#socialmediastrategy #socialmediaaudit #socialmediaconsultant

## Stats

- **Views:** 0
- **Likes:** 11
- **Shares:** 0
- **Comments:** 2

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| CHELSEA BRADLEY | @chelsearhane | https://gondola.cc/chelsearhane | Photographer |

## Tags

socialmediaconsultant, socialmediaaudit, socialmediastrategy

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