# @sothebyswatches on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C7j1uB4seX-
- **Gondola URL:** https://gondola.cc/posts/18209355-sothebyswatches-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/7320bb4e49.jpg
- **Posted:** 2024-05-29T17:00:35.000+00:00
- **Account Owner:** Sotheby's Watches (@sothebyswatches) — https://gondola.cc/sothebyswatches

## Caption

Sylvester Stallone is widely credited to be the reason that Panerai enjoys the popularity it has today. The journey began in 1995 when Monty Shadow, a prominent figure in both entertainment and fashion circles who was close with Sly, proposed a marketing strategy aimed at leveraging celebrity endorsements to boost Panerai's visibility. Fast forward, and the collaboration was a huge success, resulting in the creation of several limited edition SLYTECH models. 

This reference PAM00269 stands alone as a 1 of 1. Crafted in 2006, this Luminor Submersible Chronograph boasts a substantial 47 mm yellow gold case and black dial. Setting it apart, the case back of the PAM00269 features distinct engravings, including 'Special Edition for Sly' and 'Esemplare Unico,' emphasizing its unique nature. 

Discover this and more from the Collection of Sylvester Stallone in the Important Watches sale coming up on 5 June at #SothebysNewYork. Link in bio for more. #SothebysWatches #SylvesterStallone #Panerai

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## Tags

sylvesterstallone, sothebysnewyork, sothebyswatches, panerai

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