# @paul on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/ChA_oVfA3ae
- **Gondola URL:** https://gondola.cc/posts/18233467-paul-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/f9154326ad.jpg
- **Posted:** 2022-08-08T22:37:29.000+00:00

## Caption

6-Step Guide to Writing Killer Email Marketing Copy
Every day, thousands of emails are sent directly to our customers' inboxes. Writing your email marketing copy right is both an art and a science. So if you’re struggling to get the conversions you need…

Check out this 5-Step Guide to Writing Killer Email Marketing Copy in 2022

1. Treat Your Subject Line Like a Movie Theater - People open your emails if they're worried about missing out. Give a grand preview of what to expect.

2. Nail the Preview Text - It’s not just the subject line that grabs your readers. Your 35 to 140-character preview text will tell your subscribers more about the content of your email. Make this one count

3. Don’t SHOUT! It’s Spammy - Be careful not to use all caps and multiple exclamation marks in the subject line and body of emails. Overusing them screams spammy email marketing.

4. Sound Like a Real Person - You want to connect with your audience. Talk as if you’re someone who is sitting across the table. This will want your readers to build a relationship providing you with higher conversion rates.

5. Use Sensory Words - Copy that appeals to the five senses leaves a lasting impression. This makes every word you write in the email more realistic and tangible.

6. Study Your Competitors’ Newsletter - Find out what gets your readers' attention by subscribing to your competitors' email marketing newsletters. Your goal is not to steal their email but to adapt from it to suit your email marketing strategy.

Did you know about this?
Share your thoughts in the comments below.

DM TO SET UP A STRATEGY CALL.
#coach #mentor #avatar  #paulgetter #emailmarketing

## Stats

- **Views:** 0
- **Likes:** 50,335
- **Shares:** 0
- **Comments:** 607

## Tags

mentor, paulgetter, emailmarketing, avatar, coach

---
Copyright (c) Gondola