# @paul on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/Cd_NS8sD0Jz
- **Gondola URL:** https://gondola.cc/posts/18233488-paul-instagram
- **Posted:** 2022-05-25T16:24:38.000+00:00

## Caption

We use this method to authentically build authority for personal brands.

I.C.E.

INTRODUCTION-
Introduce yourself to your audience. Connect with them about their interest. Often times, this is an energetic, motivational or emotion-based video.

CONTENT- 
Educate, indoctrinate and provide value to your audience.
This may be a series of videos demonstrating your expertise.

ENGAGE-
After you have built the relationship there will come a point where you have permission to engage them.
This is where your call to actions often take place.

Don’t make the mistake of trying to go right to the sale…build a relationship.

Do you agree?

#marketing #clickfunnels #coaches #consultant

## Stats

- **Views:** 0
- **Likes:** 14,452
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- **Comments:** 875

## Tags

consultant, coaches, clickfunnels, marketing

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