# @thekansascitystar on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CrRDJ97IY4y
- **Gondola URL:** https://gondola.cc/posts/18810612-thekansascitystar-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/712937d949.jpg
- **Posted:** 2023-04-20T17:30:06.000+00:00
- **Account Owner:** Kansas City Star (@thekansascitystar) — https://gondola.cc/thekansascitystar

## Caption

As Donnell Jamison walks the floor of his newly opened Deep Rooted Clothing Co., he can’t help but think of the long road he has traveled. 

Several years ago, he was on the streets, dealing drugs. He never served jail time, but he finally realized he needed to turn his life around. 

He started working odd jobs to bring in an income. Then, Jamison began to plant the seeds which would turn into one of the Kansas City urban core’s most recognizable and celebrated clothing lines — deeprooted1.

Jamison sees the location, at 1112 E. 47th Terrace, as a physical representation of his life-changing journey. “I was in the streets over half my life,” says Jamison. “I prayed to God for something better and I swore I would leave hustling alone. He ended up giving me clothing.”

In 2016, the KC native began transitioning into a clothing designer. He studied urban fashion history and drew on his own experience with street culture, hoping to shift the narrative of Black men as consumers to Black men as creators. 

He was used to seeing money spent on clothing exit the community, and he wanted to make something homegrown. 

“Fashion has always been a big part of Black culture,” says Jamison, 38. “So many other communities get rich off our fashion and culture because we make the trends, but we don’t make the clothing, so we don’t make money.”
 
Read more about Jamison and deeprooted1 at the link in our bio.

📸: WagsPhoto

#KansasCity #KC #BlackOwnedBusiness #KCDesign #Fashion #LocalNews

## Stats

- **Views:** 0
- **Likes:** 246
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- **Comments:** 8

## Tags

fashion, kcdesign, localnews, blackownedbusiness, kc, kansascity

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