# @hightimesmagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C8U-35lPtI3
- **Gondola URL:** https://gondola.cc/posts/19293447-hightimesmagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/306a41775c.jpg
- **Posted:** 2024-06-17T19:03:19.000+00:00
- **Account Owner:** High Times (@hightimesmagazine) — https://gondola.cc/hightimesmagazine

## Caption

Link in Bio. ⤴️ Michigan has overtaken California as the largest canna-market in the U.S., at least in terms of sales volume, according to data collected by multiple MJ market intelligence firms including headset_io and bdsa_insights. Both firms show Michigan surpassing California over the winter in pot product units sold.

Sales volume is the total number of units sold by a business over a specific period of time, such as units sold in a month, quarter, or year. A “unit” can mean several different things, but in this case, it refers to a single or multipack MJ item that is purchased, big or small.

But this is in terms of units, and #California is still a larger market than #Michigan in terms of dollars sold—by billions. CA sold $5.1 billion in adult-use products in 2023, while MI sold about $3 billion worth.

There are some major differences between the two markets, including prices, the cost of doing biz, growth rate, and more. 
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For a deeper dive, visit HighTimes.com/news
Report bybenjaminadams | #cannabiz

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## Tags

cannabiz, california, michigan

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