# @thegistusa on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/C8mkcE-OyNd
- **Gondola URL:** https://gondola.cc/posts/19683419-thegistusa-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/01c201301f.jpg
- **Posted:** 2024-06-24T14:58:57.000+00:00
- **Account Owner:** The GIST USA (@thegistusa) — https://gondola.cc/thegistusa

## Caption

They turned Lucas Oil Stadium, home of the NFL's Indianapolis Colts, into a swimming pool for the U.S. Olympic Swimming Trials! 😳⁣
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Flexing up to larger venues is the latest women’s sports trend that’s allowed teams and leagues to prove that fandom and demand is often limited by smaller infrastructure. Now, Olympic sports like swimming are dipping their toes in by repurposing NFL stadiums to accommodate thousands of fans. Let’s dive in. 👀👇⁣
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On June 15th, the nine-day U.S. Olympic Swimming Trials kicked off at Lucas Oil Stadium in Indianapolis, Indiana, home of the NFL’s Indianapolis Colts. This was the event’s first time being staged on a football field, and the 70K-seat venue allowed the biggest crowd for an indoor swim meet to gather twice, the latest record standing at 22K. 🏟️⁣
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The U.S. Olympic Swimming Trials in Indianapolis have been an instant success story. USA Swimming CEO Tim Hinchey III said early ticket sales were below expectations, but TV coverage and word-of-mouth (not to mention help from local celebrities) drove interest and helped bring in over 190K total fans so far…and counting. 🙌⁣
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Flexing up venues has been popular in sports like women’s soccer, basketball, and hockey, but the Olympics allow sports like swimming and track & field to find creative opportunities to capitalize on hype. Several local sponsors jumped into the pool for this year’s Trials, and with an Olympic stage at SoFi, the spotlight will be even bigger and brighter. No need to stay in your lane. 😉 ⁣
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For more sports biz stories like this one, subscribe to our (forever) free 3x-weekly sports biz newsletter over at the #linkibio. #thegist ⁣
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(c/o nbcsports)⁣
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#sports #swimming #olympics #paris2024

## Stats

- **Views:** 7,218
- **Likes:** 768
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- **Comments:** 2

## Tags

swimming, paris2024, linkibio, sports, thegist, olympics

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