# @politicomag on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/B81pUZLpRK8
- **Gondola URL:** https://gondola.cc/posts/19770243-politicomag-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/ff7a32bba1.jpg
- **Posted:** 2020-02-21T18:00:41.000+00:00
- **Account Owner:** POLITICO Magazine (@politicomag) — https://gondola.cc/politicomag

## Caption

Can nonvoters swing the 2020 election?

On Wednesday, the Knight Foundation released the results of “The 100 Million Project,” the largest survey of chronic nonvoters in history, and the most robust attempt ever to answer some of the questions that have long bedeviled political scientists. More than 13,000 people were polled across the country, with special emphasis on 10 battleground states, followed by in-depth focus-group conversations with thousands of them. They were asked about their political preferences, media diets, social networks, income levels, general life satisfaction, and about their demographic characteristics and social connectivity, their reasons for not voting, and their assessments of electoral and political institutions. The result is the most comprehensive survey of the politically disengaged to date, with lessons political consultants, candidates and civic educators won’t want to miss.

In the broadest terms, the study found the average chronic nonvoter is a married, nonreligious white woman between 56 and 73 who works full time but makes less than $50,000 a year. She is most likely to identify as a moderate, lean toward the Democratic Party, get her news from television and to have a very unfavorable impression of both political parties and President Donald Trump. She has a 77 percent chance of being registered to vote and says she doesn’t because she doesn’t like the candidates but claims to be certain she will vote in November. But the study’s real lesson is that averages are deceiving, concealing more than they reveal. More at the link in bio. 📷 Sarah Blesener for Politico

#nonvoters #voters #votes #politics #fridaycover

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## Tags

voters, votes, politics, fridaycover, nonvoters

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