# @takramerdesigns on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C9NCPTnuJM-
- **Gondola URL:** https://gondola.cc/posts/20468517-takramerdesigns-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/10901b87be.jpg
- **Posted:** 2024-07-09T13:30:00.000+00:00
- **Account Owner:** Thomas Kramer (@takramerdesigns) — https://gondola.cc/takramerdesigns

## Caption

gradientRail logo, animation, and graphical elements

gradientRail is a fictional software company that I haven’t come up with a better design brief than that, this idea literally came to me in between the asleep and awake zone. 

The specific way of spelling the company’s name comes from the naming convention camelCase which is commonly used in programming notes. This decision came later when trying to find direction for the brand. 

The rise of web3’s visual languages led me to want to make a bit more 3D like shapes and work with the gradient so I combined elements from the logo to make them. Also playing off elements from the logo, I created these abstract character designs for the initials which was a last minute idea but I think turned out very successfully in reinforcing the futuristic era and tech space theme. 

This project was a little, and very painful, dip into animation. Having foundational classes in after effects has been useful but practice is essential. Following numerous tutorials and sometimes not even knowing what questions to ask was challenging but it turned out fine in the end. Also with some help from after effects extensions, plugins, and plugins. 

Sound design was also a key element to the animation and having previous experience in adobe audition was extremely helpful. After a recent trip to NYC, I knew I had to use their iconic subway sounds. Sourcing the specific sounds took way longer than expected but turned out wonderfully. They’re from:
@ subwaysounds on youtube and rights reserved are from Iron Horse Vibes
@ relaxingrecordings on youtube

I’m still not all too confident in 3D and textures or even the specific use cases for these assets or else I would’ve done some specific mockups. Thats a skill I need to practice. Next project though 👀

#techtrends #logodesigner #web3design #futuristic  #trains

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## Tags

web3design, techtrends, trains, futuristic, logodesigner

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