# @_sportscourt on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/C77A4jdsKTY
- **Gondola URL:** https://gondola.cc/posts/20525709-sportscourt-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f915157372.jpg
- **Posted:** 2024-06-07T17:00:00.000+00:00
- **Account Owner:** Sports Court (@_sportscourt) — https://gondola.cc/_sportscourt

## Caption

Snoop Dogg enters the #NIL game with a football bowl game sponsorship.
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The Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop announced that they will commit to partnering with select brands to create an NIL (name, image, likeness) program to compensate the Student-Athletes associated with the teams invited to the Bowl. This commitment is the first of its kind by a NCAA Bowl game and marks another “first” for the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop.

The Bowl made headlines earlier this month for being the first Bowl to partner with an alcohol brand as a presenting sponsor.

“Adding NIL opportunities for the student-athletes of the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop is the next evolution in college sports and we wanted to lead by example,” stated Snoop Dogg. He continued, “We can’t wait to give our players the opportunity to serve the community of Tucson during Bowl week while at the same time using their name, image and likeness to rightfully earn money for themselves and their families.”

Kym Adair, Executive Director of the Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop added, “WhenSnoop approached us with this idea, it was obvious that he has a deep respect and appreciation for the new opportunities afforded to Student-Athletes through NIL and he wanted to show support for them by being the first Bowl to make this type of commitment. We can’t wait to make his vision a reality.”

The Snoop Dogg Arizona Bowl will be played on December 28th at 4:30pm EST at 
Arizona Stadium on the campus of the University of Arizona, featuring teams from the Mountain West and Mid-American Conferences. @thearizonabowl @snoopdogg 
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#nil #nameimagelikeness #marketing #brandmarketing #snoopdogg #bowlgame #cfb #ginandjuice

## Stats

- **Views:** 26
- **Likes:** 6
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Court | @tariqsportscourt | https://gondola.cc/tariqsportscourt | Sports Agency |

## Tags

ginandjuice, nameimagelikeness, brandmarketing, cfb, nil, bowlgame, marketing, snoopdogg

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