# @mediavine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CvLAW5Aueqy
- **Gondola URL:** https://gondola.cc/posts/21479123-mediavine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/6aa6f6dc9a.jpg
- **Posted:** 2023-07-26T19:15:46.000+00:00
- **Account Owner:** Mediavine (@mediavinepublishernetwork) — https://gondola.cc/mediavinepublishernetwork

## Caption

July kicked off the start of Q3 and brought us the shift from Universal Analytics to Google Analytics 4.

Will GA4 affect RPM? Yes. But also no.

We’re sharing a refresher of what RPM is, how we calculate it here at Mediavine and why it matters in our latest blog post.
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#GA4 #GoogleAnalytics #googleanalytics4 #mediavine #mediavineMVP #GoForTeal #mediavineblog

## Stats

- **Views:** 0
- **Likes:** 35
- **Shares:** 0
- **Comments:** 0

## Tags

ga4, googleanalytics4, goforteal, mediavine, mediavineblog, mediavinemvp, googleanalytics

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