# @featherfriendly on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C-c_1YjOqa2
- **Gondola URL:** https://gondola.cc/posts/22184275-featherfriendly-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/59289eeb2f.jpg
- **Posted:** 2024-08-09T14:48:26.000+00:00
- **Account Owner:** Feather Friendly (@featherfriendly) — https://gondola.cc/featherfriendly

## Caption

A recent study conducted by nycbirdalliance, fordhamuniversity, americanbirdconservancy, and stonybrooku confirms a staggering reality— at least 1 BILLION BIRDS die annually in the US from collisions with glass. 

The study, involving 3,159 collision victims across 152 species, found that 60 percent of the birds that initially survive collisions and are taken for treatment die of injuries. 

This is why the actual number of deaths likely far exceeds 1 billion since delayed mortality contributes to a massive underestimation of collision deaths. 

While treating injured birds is vital, the study emphasizes that prevention through various measures should be the top priority. 

Solutions include adopting #birdfriendly building designs, implementing #lightsout programs, and supporting legislation aimed at protecting birds. These comprehensive steps are essential to reducing the devastating impact of collisions. 

Among these solutions, Feather Friendly stands out for its scientifically proven effectiveness. According to this PeerJ study - https://peerj.com/articles/13142/ - our markers reduce collision risk by up to 95% in retrofitted buildings. Our solutions are also equally viable for new construction. 

Action is needed now. By combining efforts—from legislation to innovative products like Feather Friendly—we can significantly reduce bird deaths and protect these vital species. Read the full study in PLOS ONE here: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0306362

#BirdConservation #ProtectBirds #BirdCollisions #FeatherFriendly #BirdSafe #SustainableBuildings #Biodiversity #BuildingDesign #LightsOut #Birds #Conservation #environment

## Stats

- **Views:** 0
- **Likes:** 136
- **Shares:** 0
- **Comments:** 7

## Tags

biodiversity, birds, conservation, birdcollisions, buildingdesign, birdfriendly, protectbirds, lightsout, birdconservation, sustainablebuildings, featherfriendly, birdsafe, environment

---
Copyright (c) Gondola