# @bmwgroupculture on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C-92RdVIbUg
- **Gondola URL:** https://gondola.cc/posts/22482396-bmwgroupculture-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/27dad32e80.jpg
- **Posted:** 2024-08-22T08:59:49.000+00:00
- **Account Owner:** BMW Group Culture (@bmwgroupculture) — https://gondola.cc/bmwgroupculture

## Caption

Have you ever dreamed of the BMW i7 in miniature scale? 🏎️💨
 
bmw will premiere a limited-edition series of BMW i7 miniatures created by London-based artist Alvaro Barrington and Korean artist Heemin Chung and exclusively for sale during Frieze Seoul. Both artists were selected by renowned curator and esteemed BMW Art Car Jury member Hans Ulrich Obrist. Inspired by the BMW Art Car collection, Chung and Barrington designed seven miniatures each expressing the emotions the BMW i7 evokes, centered on human centricity and tech magic. All profits from the sale of the miniatures will be donated to a charity of the artists’ choice. 
 
BMW is proud to be a long-term partner of friezeofficial, collaborating across contemporary art and music. Frieze Seoul returns for its third edition at COEX in the Gangnam District of Seoul from 4 – 7 September. Stay tuned to see the final BMW i7 miniatures and what’s in store at BMW’s lounge this year at bmw_korea and bmwgroupculture.
 
Images by Gary Yeh and Lucy Emms / artdrunk lucy.emms 
 
hansulrichobrist alvarobarrington heemintheactivated 
 
#FriezeSeoul #BMW #BMWi7 #BMWGroupCulture #techmagic #humancentric #BMWminiatures

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BMW 아트카 컬렉션의 영감을 담은
BMW i7 미니어처 한정판 시리즈를 만나보세요 🚙 ✨
 
알바로 배링턴(Alvaro Barrington), 정희민
두 아티스트의 손끝에서 탄생한 미니어처를
Frieze Seoul 2024에서 독점 판매합니다.
 
2024년 9월 4일(수)부터 9월 7일(토)까지,
코엑스에서 진행되는 Frieze Seoul 2024에서
새로운 영감을 줄 작품들을 만나보세요.
 
*판매 수익금 일부는 아티스트들이 선택한 자선 단체에 기부합니다.

## Stats

- **Views:** 0
- **Likes:** 1,055
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- **Comments:** 41

## Tags

bmw, friezeseoul, bmwgroupculture, bmwminiatures, techmagic, bmwi7, humancentric

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