# @weareshadow on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C_OxC16uONc
- **Gondola URL:** https://gondola.cc/posts/22705184-weareshadow-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/dc555f2287.jpg
- **Posted:** 2024-08-28T22:41:13.000+00:00
- **Account Owner:** ＳＨＡＤＯＷ (@weareshadow) — https://gondola.cc/weareshadow

## Caption

NEW WORK: TATCHA MOISTURE MATCHUP NYC POP-UP

In case you haven’t been paying attention to our super cool social posts (it’s fine, we’ll forgive you 😅), we launched our first campaign with tatcha this month! But we didn’t just stop at creating a Stomp-The-Yard-worthy rivalry for the brand’s two most popular moisturizers. We brought the #MoistureMatchup to the STREETS, and things got…MOIST. (sorry, I can’t help myself.)

The two-day mobile activation brought a locker room experience to Tatcha fans via our duo-tone designed truck, where guests got to declare their allegiance to #TeamWater and #TeamDewy after taking a quiz to secure their very own Moisture Playbook.

Gameday also means custom team jerseys, sweet treats, jumbo moisturizers, prizes and giveaways, and a scoreboard that kept track of the climbing #TeamWater and #TeamDewy numbers. To no one’s surprise, it was a near tie 👀

Anyone care to be the tie breaker? Sound off in the comments 🗣️👇

CREDITS:
CREATIVE & EXPERIENTIAL: weareshadow
TRUCK VENDOR & BUILD PARTNER: aardvark.studios
F&B PARTNER: creativeedgeparties
BRAND AMBASSADOR PARTNER: staffedinc

## Stats

- **Views:** 0
- **Likes:** 202
- **Shares:** 0
- **Comments:** 17

## Tags

moisturematchup, teamwater, teamdewy

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