# @hoka on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/C_OQAt9PCcy
- **Gondola URL:** https://gondola.cc/posts/22705206-hoka-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/7dcac8e955.jpg
- **Posted:** 2024-08-28T17:52:35.000+00:00
- **Account Owner:** HOKA (@hoka) — https://gondola.cc/hoka

## Caption

“When the first passionate consumers at UTMB 2009 decided after one test that they wanted to race with the product the next day in a 100-mile race, this certainly boosted our confidence...with extremely limited marketing means, we focused on making as many people test the shoes–and whenever there was a test session–we could see the ’wow’ effect.” - Jean-Luc Diard (HOKA Co-founder) 

Learn more about the inspiring story behind HOKA in our latest #HumansofHOKA film featuring co-founders Nicolas Mermoud and Jean-Luc Diard, 🔗 in bio. 

#FlyHumanFly #HOKAUTMBMontBlanc

## Stats

- **Views:** 0
- **Likes:** 1,814
- **Shares:** 0
- **Comments:** 17

## Tags

flyhumanfly, humansofhoka, hokautmbmontblanc

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