# @pittbusiness on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CvpWtivLPBe
- **Gondola URL:** https://gondola.cc/posts/23246598-pittbusiness-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/829bd6a55b.jpg
- **Posted:** 2023-08-07T14:08:19.000+00:00
- **Account Owner:** Pitt Business (@pittbusiness) — https://gondola.cc/pittbusiness

## Caption

Twitter isn't the first company to change its name, brand, and identity. So what about X has people up in arms? Vanitha Swaminathan, our Thomas Marshall Professor of Marketing and director of the Center for Branding, told Insider that a rebrand is usually a sign that a company is taking its mission in a different direction. Read more of Swaminathan's insights at the link in our bio.

## Stats

- **Views:** 0
- **Likes:** 59
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Katz Business School | @katz_pitt | https://gondola.cc/katz_pitt | School |
| Pitt Business | @pittbusiness | https://gondola.cc/pittbusiness | School |
| Melissa Heintzinger, SMS | @lissheintz | https://gondola.cc/lissheintz | Marketing Specialist |

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