# @ubs on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DAStqofIsn3
- **Gondola URL:** https://gondola.cc/posts/23487760-ubs-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/5a310dd668.jpg
- **Posted:** 2024-09-24T08:00:12.000+00:00
- **Account Owner:** UBS (@UBS) — https://gondola.cc/UBS

## Caption

Psychologist and Nobel Laureate, Daniel Kahneman, divided human thinking into two systems. 

System 1 is fast. It’s instinctive. Like 2 + 2. 

System 2 is slower. It needs more thought. Like 197 x 3734. 

Climate change needs system 2 thinking. We need to consider multiple angles and trade-offs before acting. But right now, we’re using system 1 thinking for it. 

How do you get people to act against their instincts? Tell us your thoughts in the comments. 

Source: UBS Sustainability and Impact Institute 2024 
 
#ShareUBS #SustainabilityImpact #BehaviorialBiases #TheInstitute

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- **Likes:** 257
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- **Comments:** 6

## Tags

theinstitute, sustainabilityimpact, behaviorialbiases, shareubs

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