# @laurentteague on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=UIGbi5wbPmM
- **Gondola URL:** https://gondola.cc/posts/24284560-laurentteague-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/7fac2e7a0a.jpg
- **Posted:** 2023-12-14T00:37:36.000+00:00
- **Account Owner:** Lauren Teague (@LaurenTTeague) — https://gondola.cc/LaurenTTeague

## Caption

Join Lauren Teague as she delves into the fascinating world of fandom through the lens of Taylor Swift, TIME's Person of the Year. Discover how a simple lyric from Taylor's 'Midnight' album sparked a global phenomenon of fan-made friendship bracelets, proving the immense power of fan-driven brand experiences.

🌟 In this video:

* Explore the viral Bracelet Craze among Swifties, creating meaningful connections within the fandom.
* Understand how Taylor Swift's encouragement led to over 5.5 million Google results and 75 million TikTok views for fan-made bracelets.
* Learn why brands like Taylor's don't control the message but powerfully empower the experience.
* See how fans personalizing their 'Eras' Tour experiences can teach us valuable lessons about Customer Experience (CX) and creating Actionable Affinity.

🎉 Celebrate Taylor Swift's birthday (12.13) with this insight-packed analysis of how she continuously gives her fans opportunities to express their fandom in unique, personal ways.

#TaylorSwift #Swifties #CustomerExperience #Fandom #BrandToFan #MarketingStrategy #FanEngagement #ActionableAffinity #MidnightAlbum #TaylorSwiftBracelets #LaurenTeague

📣 Want to harness the power of fandom in your brand strategy? Reach out to Lauren for speaking engagements and consultancy at speaking at teaguefc dot com and transform your CX into a fan-driven journey powered by the Brand to Fan Appraoch! 

If you're inspired by Taylor Swift's approach to fan engagement, hit the like button, share your thoughts in the comments, and don't forget to subscribe for more insights into leveraging fandom in marketing. Share this video with fellow marketers and Swifties alike!

## Stats

- **Views:** 39
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Lauren Teague | @LaurenTTeague | https://gondola.cc/LaurenTTeague | Digital Creator |

## Tags

fanengagement, taylorswift, laurenteague, swifties, midnightalbum, taylorswiftbracelets, fandom, marketingstrategy, customerexperience, brandtofan, actionableaffinity

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