# @metaelevate on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DBhQqOoJpwl
- **Gondola URL:** https://gondola.cc/posts/24305194-metaelevate-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/046a0308f1.jpg
- **Posted:** 2024-10-24T20:06:36.000+00:00
- **Account Owner:** Meta Elevate (@metaelevate) — https://gondola.cc/metaelevate

## Caption

Before Anitra Terrell launched Modern African design and decor brand reflektiondesign, she was at a crossroads.

Recently laid off from her job, she says she wanted her life’s next chapter to be “purpose and passion-driven,” but wasn’t sure what that looked like.

After an 8-week trip to Ghana, Anitra would see not only the gap in the market for African home decor, but the opportunity to tell stories about culture and craftsmanship through products. “Working with artisans in Ghana, Kenya, and Uganda is at the heart of what I do,” she says. “Many of them, particularly women, are masters of techniques passed down through generations.”

From vibrant home tours to deep dives on cultural intricate textiles and the cultures and artisans that breathe life into them, Anitra says her goal is to educate and inspire the brand’s thousands of followers through posts, stories, and reels. “We want to help inspire people to incorporate African decor and art into their homes, so how can we use video to inspire people? Let’s show landscapes of the country where their products come from. Let’s show pictures of the people who make them,” she said, going on to explain how education and inspiration serve as “pillars” at the foundation of her social strategy. “[Your content] doesn’t have to be perfect. People are more so interested in what you’re sharing with them versus how beautiful and stunning it looks.”

Alongside accounting and inventory management, tools like Meta Business Suite are one of the many efficient systems Anitra says can help a business run smoothly today, and scale seamlessly in the future. “That foundation is what keeps things sustainable in the long run,” she explained.

So what’s next for reflektiondesign? In addition to new episodes of their ongoing series How We Live, taking viewers on tours of homes filled with art and decor from the African diaspora, Anitra also plans to combine travel, culture, and creativity. “We’re planning group trips to Africa, giving our community the opportunity to experience the artistry up close.”

Follow reflektiondesign to stay up on their inspiring journey.

#womenssmallbusinessmonth #ontherisetogether

## Stats

- **Views:** 323
- **Likes:** 127
- **Shares:** 0
- **Comments:** 32

## Tags

ontherisetogether, womenssmallbusinessmonth

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