# @ubs on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DECnDvLpu8z
- **Gondola URL:** https://gondola.cc/posts/25690668-ubs-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/thumbnails/8b2bbf6fcb.jpg
- **Posted:** 2024-12-26T12:00:09.000+00:00
- **Account Owner:** UBS (@UBS) — https://gondola.cc/UBS

## Caption

It’s not what you said, it’s how you said it. 

Astrophysicist, Thomas H. Zurbuchen, says the success of climate science communication relies on three elements: 
 
🗣️ Who’s saying it? The smartest minds aren’t always the best communicators 
🤝 Sounding relatable is more effective than sounding authoritative 
🖼️ A message must offer a rounded, understandable picture 
 
Do you think the scientific community is good at explaining the data? Let us know in the comments. 

Source: UBS Sustainability and Impact Institute, 2024 
 
#ShareUBS #TheInstitute #SustainabilityMatters #ClimateScience #Environment

## Stats

- **Views:** 0
- **Likes:** 82
- **Shares:** 0
- **Comments:** 2

## Tags

shareubs, climatescience, theinstitute, sustainabilitymatters, environment

---
Copyright (c) Gondola