# @featherfriendly on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DEqKWdtSwP4
- **Gondola URL:** https://gondola.cc/posts/25983020-featherfriendly-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e290d6b638.jpg
- **Posted:** 2025-01-10T20:38:49.000+00:00
- **Account Owner:** Feather Friendly (@featherfriendly) — https://gondola.cc/featherfriendly

## Caption

🐦‍⬛ A Record-Breaking 95% Reduction in Bird Collisions! 🐦‍⬛ 
 
It’s official: @mccormickplace has gone from being a collision hotspot to a global leader in bird-safe design, thanks to our markers.

To be precise, there has been a 95% reduction in bird collisions compared to previous years!
 
“The 18 deaths at Lakeside Center this fall compare with 1,280 in fall 2023 and 771 in fall 2022.” - Dave Willard, @fieldmuseum Ornithologist.
 
Why is this critical?
 
➡️ From 1,280 fatalities to just 18 in one year means a significant rise in successful migrations 
➡️ This is a game-changing milestone for urban wildlife conservation.
 
What’s next? This project has now become a benchmark in bird collision mitigation, and many large buildings are now lining up to become bird-safe.
 
Several have even asked us for the “same thing that you used for McCormick”, which, as you might already have guessed, is our Large-scale Pro Markers!
 
This is not the time to rest on laurels, however. We are preparing ourselves to treat every bit of glass that exists.

Here are just a few of the many news reports doing the rounds:

🗞️https://www.wbez.org/environment/2025/01/09/bird-collisions-down-mccormick-place-environment

🗞️https://www.chicagotribune.com/2025/01/09/chicago-bird-collisions-lakeside-center/

🗞️https://news.wttw.com/2025/01/09/bird-friendly-glass-mccormick-place-working-deadly-collisions-drop-95-data-shows

🗞️https://blockclubchicago.org/2025/01/09/how-window-dots-at-mccormick-place-are-saving-bird-lives/

#conservation #savebirds #featherfriendly #mccormickplace #usfws #sustainability #greensolution #green #savinglives #treatglass #chicago

## Stats

- **Views:** 0
- **Likes:** 11,385
- **Shares:** 0
- **Comments:** 130

## Tags

green, mccormickplace, usfws, treatglass, sustainability, savinglives, conservation, savebirds, chicago, featherfriendly, greensolution

---
Copyright (c) Gondola