# @vocabulary.co on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DFbMQBlyYEC
- **Gondola URL:** https://gondola.cc/posts/26303440-vocabularyco-instagram
- **Posted:** 2025-01-29T21:55:24.000+00:00
- **Account Owner:** VOCABULARY (@vocabulary.co) — https://gondola.cc/vocabulary.co

## Caption

Happy Lunar New Year!

For the Year of the Wood Snake, we’re excited to unveil our second Lunar New Year collection with PepsiCo Foods Canada. The Wood Snake is a symbol of wisdom, transformation, and resilience, and we wanted our design to reflect that spirit in a bold, elevated way.

We built on last year’s papercut motif, refining the details to create more depth and movement—capturing the intricate craftsmanship of traditional paper cutting with a modern edge. Inspired by the red packet, we amplified the richness of red and gold, bringing a heightened sense of celebration and prosperity to the packaging and in-store experience.

Wishing everyone a year of wisdom, renewal, and good fortune. Thank you to our amazing client partners fritolay_canada 

#lunarnewyear #vocabulary #vocabularyvision #design #yearofthesnake #packagingdesign #CPG #visualidentity  #branding #visid #illustration

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## Tags

yearofthesnake, visualidentity, vocabulary, illustration, packagingdesign, vocabularyvision, visid, design, branding, lunarnewyear, cpg

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