# @behindthechair_com on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DFgjkOJuDRb
- **Gondola URL:** https://gondola.cc/posts/26378358-behindthechair-com-instagram
- **Posted:** 2025-01-31T23:38:53.000+00:00
- **Account Owner:** behindthechair.com (@behindthechair_com) — https://gondola.cc/behindthechair_com

## Caption

COME BEHIND THE SCENES 🎬 with BTC editors at joico’s 50th Anniversary celebratory photoshoot! 

👉 To kick off a year-long celebration, joico invited Global Ambassador & Artistic Director larisadoll & celebrity stylist cesar4styles to collaborate on a collection of looks - but, that’s not all…

✨ joico is hosting a MASSIVE YEAR-LONG SWEEPSTAKES to celebrate YOU! Take your chance to win a trip to LA to hang with Larisa, $50k in cash prizes & even a BRAND NEW CAR 👇

🌟Comment “JOICO” (or click link in bio) to learn how to enter! Plus, get an insider look at Joico’s monumental history in the hair industry & more behind-the scenes from the shoot

#btceditorial #joico #joico50anniversary #joico50years

## Stats

- **Views:** 0
- **Likes:** 874
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- **Comments:** 26

## Tags

joico50anniversary, btceditorial, joico50years, joico

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